Many industries, including retailers, shopping centers, airports are exposed to a huge data every single day, yet do not have the tools to make the optimal use of it. Inferring meaningful insights from traffic data and trends should be the goal to optimize advertising and marketing, maximize sales and offer the best service to visitors. Taking into account the preference for online shopping, challenges are increasing for physical businesses, which force them to change their strategy and approach their customers with appealing and personalized offerings. Ariadne Maps helps companies in many industries tackle this problem with its scientific approach.