Ariadne senses signals generated by smartphones for detecting their location. It is up to two orders of magnitude more accurate than GPS. It does not require a smartphone application or a network connection. It respects the privacy of users, by enabling state-of-the-art anonymity. It enables shop owners to identify:
- the most visited products/areas,
- the frequency of visited customers,
- the number of potential customers or
- the attracted attention of products in the shop window.
It guides shop owners to redesign their shops following data-driven approaches, (e.g. AB test).